For Immediate Release

Prime Pubs Expanding Throughout North America

$400 Million Dollar Canadian Chain Franchises Entire State of Arizona

Toronto, January 16, 2007 - The Prime Pubs of America, Inc., a division of the Toronto, Canada based $400 million dollar multi-concept operator Prime Restaurants, signed a multi-unit development deal with Mike Dizinno of Tucson, Arizona to develop Prime Pubs throughout Arizona. Mr. Dizinno, a seasoned entrepreneur and former United Parcel Service executive bought the rights to develop the entire state of Arizona—the first pub is scheduled to open in Tucson at the end of 2007.

"After I retired from UPS I began looking for a franchise that would allow me to interact with people again," says Dizinno. "I researched many different concepts for various reasons but The Prime Group of Pubs stuck. I was really impressed by their management style and the way that they ran their business.

Mike adds, "Prime Pubs are much more upscale and food-focused than any other pub I've ever experienced and I think this is exactly what Arizonians are looking for—upscale casual. I can't wait to get my first pub up and running."

Named one of 'Canada's 50 Best Managed Companies,' Prime Restaurants recently announced an aggressive expansion plan for its American joint venture with Fransmart, an Alexandria, Va. based franchise development company. Fransmart is currently working with the company to help them expand franchise locations throughout the United States to become the premier Irish pub chain in North America.

The Prime Group of Pubs are a family of premium Irish pubs that serve traditional Irish favorites made from authentic recipes balanced with a selection of contemporary offerings paired with a Global selection of perfectly poured pints. Warm Irish hospitality, inviting surroundings combined with a vibrant atmosphere, including live entertainment; make a Prime Pub the perfect place to connect with family and friends.

Restaurants are 4,000-5,500 square feet, seat 250 or so guests, and have a blended check average of about $15-$25 per guest.

For more information about franchising or to learn more about Prime Pubs please contact Katie Magers at 703-837-5183 or katiem@fransmart.com.

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Contact: Katie Magers
Phone: 703-837-5183
Email: katiem@fransmart.com